Senior PM at Paligo. 10+ years in B2B SaaS shipping product lines, data products, and AI features across analytics and developer tools — and navigating the organizational transitions that derail most initiatives.
I've spent my career building products where the data is the product — customer-facing analytics, review platforms, data-sharing APIs, and AI-powered ranking engines — across B2B SaaS in HealthTech, TravelTech, MarTech, and GreenTech. That range has taught me which product patterns transfer between industries, which problems require first-principles thinking, and where strong product thinking makes the difference between shipping features and solving real problems. It also shapes how I lead: close to the data, partnered with engineering, customer-obsessed but business-focused, and driven by the technical decisions that determine what you can actually ship.
At Flowbox, I built two 0→1 products. Analytics — a new data platform from scratch — lifted engagement 275% and helped reduce churn. Ratings & Reviews took Flowbox into a new market, converting every pilot to paid and growing to 30+ merchants in year one. At Northvolt, I stepped in as interim PM and stabilised a customer data-sharing API protecting 7-8 figure revenue under operational pressure. At Fareoffice, I scaled booking infrastructure for 300+ B2B partners while growing from engineer to PM.
Today I'm Senior Product Manager at Paligo, where I focus on acquisition and activation for their structured-content platform. Alongside that, I take on selective advisory engagements with founders and product teams — bringing pattern recognition from a decade of 0→1 launches and platform turnarounds, grounded in an open-source AI-native operating system I'm building. I also founded Platform Engineering Stockholm (220+ members), a community bringing together practitioners and hiring companies through monthly meetups.
Shipped 5+ products from concept to scale — Data Platforms, Payment Management Systems, Review Platforms, and AI-Powered Ranking Engines across B2B SaaS and GreenTech
Turned around 4+ struggling products — from a platform with no way to prove its own value to failed launches and stalled products under operational pressure.
Led teams through company mergers, leadership changes, and resource constraints — keeping people aligned and shipping when organizational shifts typically derail delivery.
Certifications
Product launches, platform improvements, and strategic engagements delivering measurable business impact
Data Platform & UGC Performance Dashboard
Churn was stuck — customers couldn't prove Flowbox's ROI at renewal. Rebuilt Analytics from the data layer up, lifting engagement 275% and eliminating migration-attributed churn across 550+ sites.
275% Engagement Lift | 550+ Sites Migrated | Zero Churn Impact
2021–2022View Case StudyProduct Reviews and Star Ratings Platform
Shaped the strategic case and led end-to-end delivery of Flowbox's first new product line — entering a crowded reviews market by betting on platform consolidation, converting 100% of pilots to paid, and scaling to 30+ merchants within the first year.
200% Merchant Growth | 100% Pilot Conversion | ~15% Attach Rate
2022–2023View Case StudyManufacturing Execution System & Customer Data Platform
Stabilized a crashing customer data-sharing API during a Level 1 escalation, then reframed MES traceability as a data product — backfilling missing data, reaching 100% completeness, and protecting 7-8 figure revenue.
99.9%+ API Availability | 100% Data Completeness | <1% Data Error Rate
2024View Case StudyUGC Distribution Platform & Multi-Channel Pipeline
Sales was pitching the full bundle — but every deal that included Publish broke on arrival. Growth was creating damage. Recovered two broken distribution channels in parallel, achieving 0% migration churn and restoring the full pipeline.
0% Migration Churn | ~55% Adoption Restored | −35% Support Tickets
2023View Case StudyEngineering strapped on a jet engine. Product is still steering with a wooden rudder.
GitHub-native today, evolving into a full PM OS as we integrate it into more companies.
Most PMs use AI the same way they use Google — one-off questions, zero context. PM Pilot works differently. You build context about your company, competitors, personas, and product. Every skill — from PRDs to competitor analysis to interview synthesis — draws from that context. Used to standardize product decision-making and documentation in early-stage B2B SaaS teams.
Product organizations need to become AI-native — not just the products they ship, but how they make decisions, build context, and operate. I'm building PM Pilot in the open, and I bring the same thinking to every team I join.
A curated set of additional products, platforms, and initiatives I've led
Partner Booking Platform
Owned Partner Booking Kit Widget, Rentalfront API, and Admin Portal — built new products and scaled existing ones across 300+ mobility partners.
Mobility Payment Platform
Owned Embedded Hosted Checkout, Headless Checkout API, B2B Tokenized Payments, and Finance & Reconciliation Portal — built and scaled PCI-compliant payment infrastructure across the mobility platform.
AI-Powered UGC Ranking Engine
Brands needed a way to surface their best-performing UGC automatically. Rebuilt the ranking algorithm on Snowflake as a premium feature — reaching ~50% adoption across fashion and eCommerce.
Stockholm's Platform Engineering Community
Founded and lead Stockholm's platform engineering community — 270+ members, monthly meetups, and workshops connecting engineers across the city.
Building product teams and shipping data products — from strategy to production
Certifications
Domain Expertise:
Available for consulting, advisory roles, and product leadership opportunities
Schedule
Book a callLocation
Stockholm, Sweden (Open to Remote)
Languages
English
