Hands-on Product Leader who shapes strategy and ships alongside the team. 10+ years in B2B SaaS — building product lines, data products, and AI features across analytics, developer tools, and the organizational transitions that derail most initiatives.
I've spent my career building products where the data is the product — customer-facing analytics, review platforms, data-sharing APIs, and AI-powered ranking engines — across B2B SaaS in HealthTech, TravelTech, MarTech, and GreenTech. That range has taught me which product patterns transfer between industries, which problems require first-principles thinking, and where strong product thinking makes the difference between shipping features and solving real problems. It also shapes how I lead: close to the data, partnered with engineering, customer-obsessed but business-focused, and driven by the technical decisions that determine what you can actually ship.
At Flowbox, I built two 0→1 products. Analytics — a new data platform from scratch — lifted engagement 275% and helped reduce churn. Ratings & Reviews took Flowbox into a new market, converting every pilot to paid and growing to 30+ merchants in year one. At Northvolt, I stepped in as interim PM and stabilised a customer data-sharing API protecting 7-8 figure revenue under operational pressure. At Fareoffice, I scaled booking infrastructure for 300+ B2B partners while growing from engineer to PM.
Today I provide strategic advisory, interim leadership, and fractional product services to scale-ups and early-stage companies. I'm also building an AI-native product operating system for PMs and founded Platform Engineering Stockholm (220+ members), a community bringing together practitioners and hiring companies through monthly meetups.
Shipped 5+ products from concept to scale — Data Platforms, Payment Management Systems, Review Platforms, and AI-Powered Ranking Engines across B2B SaaS and GreenTech
Turned around 4+ struggling products — from a platform with no way to prove its own value to failed launches and stalled products under operational pressure.
Led teams through company mergers, leadership changes, and resource constraints — keeping people aligned and shipping when organizational shifts typically derail delivery.
Certifications
Product launches, platform improvements, and strategic engagements delivering measurable business impact
Data Platform & UGC Performance Dashboard
Churn was stuck — customers couldn't prove Flowbox's ROI at renewal. Rebuilt Analytics from the data layer up, lifting engagement 275% and eliminating migration-attributed churn across 550+ sites.
275% Engagement Lift | 550+ Sites Migrated | Zero Churn Impact
2021–2022View Case StudyProduct Reviews and Star Ratings Platform
Shaped the strategic case and led end-to-end delivery of Flowbox's first new product line — entering a crowded reviews market by betting on platform consolidation, converting 100% of pilots to paid, and scaling to 30+ merchants within the first year.
200% Merchant Growth | 100% Pilot Conversion | ~15% Attach Rate
2022–2023View Case StudyManufacturing & Product Traceability Platform
Interim engagement to harden customer data‑sharing APIs and launch a shipments portal under high operational pressure, eliminating 3,000+ data errors, improving data accuracy by 75%, and reaching 100% shipment data completeness to protect high 7–8‑figure revenue at risk.
100% Data Quality | 75% Accuracy Gain | 3,000+ Errors Eliminated
2024Case Study in ProgressView Case StudyInteractive AI Literacy MVP
Built interactive choose-your-own-adventure MVP helping families develop AI literacy through engaging storytelling and decision-making experiences.
MVP Launched | Interactive Storytelling | Family-Focused
2025Case Study in ProgressView Case StudyEngineering strapped on a jet engine. Product is still steering with a wooden rudder.
Actively Building · Opinionated Framework
When features ship in hours, the cost of being wrong doesn't shrink — it explodes. The "How" is largely solved. The "What" is the only moat left. So I'm building the OS for it: a GitHub-native product system with reusable decision intelligence, a context bridge between intent and execution, and structured tooling that translates strategy into terminal-level action. If engineering is autonomous, Product needs to become intentional at machine speed.
A curated set of additional products, platforms, and initiatives I've led
Partner Booking Platform
Built B2B booking platform with Partner Booking Kit widget and Rentalfront API, enabling seamless travel bookings for 300+ partners
Mobility Payment Platform
Built payment infrastructure with PCI-DSS compliance, tokenization, and secure payment pages, processing transactions across mobility platform ecosystem
Social Media Automation Platform
Rescued botched social media automation launch, migrating 50-60 customers to modernized platform with 0% churn post-acquisition
AI-Powered UGC Ranking Engine
Rebuilt smart ranking algorithm on Snowflake infrastructure as premium feature, achieving ~50% adoption across fashion and eCommerce customers
Dynamic UGC Email Content Blocks
Rescued struggling email asset product by rebuilding core user flows, successfully restoring paid customer conversions
Community Leadership & Knowledge Sharing
Founded and lead Stockholm's premier platform engineering community. Built network of 215+ members through monthly meetups, workshops, and knowledge-sharing sessions.
Building product teams and shipping data products — from strategy to production
Certifications
Domain Expertise:
Available for consulting, advisory roles, and product leadership opportunities
Schedule
Book a callLocation
Stockholm, Sweden (Open to Remote)
Languages
English
