# Arezou Solouki — Product Leader

> Stockholm-based Product Leader specializing in AI-driven B2B SaaS platforms, data products, and 0→1 product development. Hands-on Product Manager shipping products that scale through growth, organizational transitions, and mergers.

## About

Arezou Solouki is an Independent Product Lead based in Stockholm, Sweden, with 10+ years leading B2B SaaS products across GreenTech, MarTech, TravelTech, and RegTech. She provides strategic advisory, interim leadership, and fractional PM services to scale-ups and early-stage companies. She also founded and leads Platform Engineering Stockholm (215+ members).

- Email: arezou@solouki.se
- LinkedIn: https://www.linkedin.com/in/arezousolouki
- Location: Stockholm, Sweden
- Availability: Open to consulting, advisory roles, and product leadership opportunities

## Pages

- [Home](https://solouki.se/): Portfolio overview with about, featured work, skills, and contact
- [Flowbox Analytics](https://solouki.se/projects/flowbox-analytics): Case study — rebuilt Analytics from the data layer up, lifting engagement 275% and eliminating migration-attributed churn across 550+ sites
- [Flowbox Ratings & Reviews](https://solouki.se/projects/flowbox-ratings-reviews): Case study — led 0→1 product launch entering a crowded reviews market, converting 100% of pilots to paid and scaling to 30+ merchants in year one
- [Northvolt MES Traceability](https://solouki.se/projects/northvolt-traceability): Case study — stabilized a crashing customer data-sharing API during a Level 1 escalation, then reframed MES traceability as a data product
- [Articles](https://solouki.se/articles): Hub for two ongoing series — Tech Jargon for Product Managers and PM BuJo
- [Tech Jargon](https://solouki.se/articles/tech-jargon): An 11-part PDF series bridging the terminology gap between product managers and engineers
- [PM BuJo](https://solouki.se/articles/pm-bujo): A Product Thinking Journal — an ongoing bullet-journal of product mental models from Cagan, Torres, and Seiden

## Featured Work

### Flowbox Analytics (2021–2022)
Role: Senior Product Manager | Team of 7–10 | Flowbox (UGC SaaS)
Rebuilt Analytics from the data layer up to make Flowbox's impact visible and defensible. Elevated from a buried feature to a core product pillar. Key results: 275% engagement lift, ~80% MAU (up from 60%), +40% enterprise adoption, -12% churn rate (down to 17.6%), zero migration-attributed churn across 550+ live sites.

### Flowbox Ratings & Reviews (2022–2023)
Role: Lead Product Manager | 4–6 Devs + 2 Designers | Flowbox (UGC SaaS)
Shaped the strategic case and led end-to-end delivery of Flowbox's first new product line. Entered a crowded reviews market by betting on platform consolidation and the zero-party data shift. Key results: 200% merchant growth, 100% pilot conversion, 33% engagement lift, ~15% attach rate.

### Northvolt MES Traceability (2024)
Role: Interim Product Manager | Cross-functional Engineering Pod | Northvolt (Battery Manufacturing)
Stabilized a crashing customer data-sharing API during a Level 1 escalation with Director-level visibility and 7-8 figure revenue at risk. Used fishbone diagnosis across People, Process, Systems, and Data. Restored 99.9%+ API availability and 100% data completeness in ~2 months, then reframed MES traceability as a data product. Key results: 99.9%+ API availability, 100% data completeness, <1% error rate, 7-8 figure revenue protected.

### AI-Native PM Operating System (Present)
Building a GitHub-native product system with reusable decision intelligence, a context bridge between intent and execution, and structured tooling that translates strategy into terminal-level action.

## Additional Work

- Enterprise Mobility Partner Booking Kit (2013–2019): B2B booking platform with Partner Booking Kit widget and Rentalfront API, serving 300+ partners
- Enterprise Mobility FarePayment (2015–2019): Payment infrastructure with PCI-DSS compliance, tokenization, and secure payment pages
- Flowbox Publish (2023): Rescued botched social media automation launch, migrating 50–60 customers with 0% churn
- Flowbox Flowscore (2021–2022): AI-powered UGC ranking engine on Snowflake, ~50% adoption across fashion and eCommerce
- Flowbox Email Assets (2023): Rescued struggling email asset product by rebuilding core user flows
- Platform Engineering Stockholm (2025–Present): Founded and leads 215+ member community through monthly meetups and workshops

## Skills & Certifications

Product Management & Strategy | Technical Product Management (AI/ML, Data Platforms, APIs) | Leadership & Cross-Functional Team Management

Certifications: AI Strategy (Reforge, 2025), AI Product Leadership (Reforge, 2024), AI Growth (Reforge, 2024), Advanced PM (Product Faculty, 2025), CSPO® (Scrum Alliance), ICP-ACC (ICAgile)

## Full Content

For the complete, unabridged content of all pages, see [llms-full.txt](https://solouki.se/llms-full.txt).